Your brand is what people say about you when you’re not in the roomLuvvie Ajayi

This is a quote from one of my favorite people to follow online. Luvvie is the voice of Awesomely Luvvie, a humor and pop culture blog. She’s also an activist, author and branding expert. She’s built her business from the ground up for the last 9 years and has a huge social media following that boasts over 250,000 Facebook fans — all built organically.

I found out about Luvvie from one of her Scandal recaps. I googled “scandal + recap + funny” and she was the first person that popped up in the search results. That was in late 2012 and I’ve been HOOKED to following her ever since!

She’s gotten shout outs from Shonda Rhimes (hell, even Shonda wrote a blurb for her book) to taking selfies with lead actress on the show, Kerry Washington, Luvvie has built a community through her work. And when things get serious in the world, like the tragic events that took place in Charleston, South Carolina (my home state) two summers ago, or political opinions and her absolutely despise for President Trump, she’s able to share her thoughts in a way that’s tactful and truthful.

She’s managed to create an experience like no other.

You want your personal brand to be thought of the same way.

When I think of Luvvie, I think of someone that’s funny as hell and serious about their work. She’s created a fine line that’s very hard for a lot of humor bloggers to do. When I’m having a bad day and I need to cheer myself up, I visit and read a few of her blogs to pick up my energy. Her brand makes me feel happy.

Now take what I just said and let’s create a lesson here: What kind of experience do you want to create for your audience? How do you want people to feel when they connect with you, whether through your blog, social media, or email?

Luvvie’s ability to master this has made her a New York Times bestseller within ONE WEEK!

And to make the deal even sweeter, less than six months later it was announced on Tuesday that Mother of Thursday night television, Shonda Rhimes, will turn I’m Judging You into a comedy show on ABC!

I’m so excited for Luvvie as I feel like I know her personally. She’s a Black woman that’s standing in her power and speaking her truth. Her authenticity has landed her a seat at the table with media Greats like Oprah Winfrey, who recognized her last year.

She’s my cousin in my head along with Beyoncé. Judge me. 😛


Melody is a Facebook and Instagram ad strategist for organizations and business leaders. She is passionate about STEM education, particularly for young girls of color, politics and the latest social media trends. She is a world traveler, Google-search wizard and a Beyoncé stan.

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